social media updates 2017 1


Facebook Updates Events App with Restaurants, Bars, and More

To help you discover bars, restaurants, and nearby attractions, Facebook rebranded its standalone Events app as “Facebook Local”. Facebook Local combines events and permanent places to a single search engine powered by Facebook’s 70 million business pages plus reviews and friends’ checkins.

1) Announcing New Tools for the Creator Community

Facebook announced two initiatives to help creators unleash their creativity: an app that helps creators manage their presence on Facebook and a central destination where creators can get the resources they need to improve and grow.

The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.

Facebook for Creators is a new website where creators can find resources and tips on how to create great videos, connect with fans, and grow on Facebook.

2) Facebook Introduces Messenger Chat Plugin for Business Websites

Facebook has revealed details about version 2.2 of its Messenger platform, which comes with a highly requested customer chat plugin. With Messenger Platform 2.2, Facebook aims to help businesses and developers “reach their customers in new and engaging ways.” The newest way for businesses to engage with customers is with Facebook Messenger’s new chat plugin.

3) Facebook Introduces a Simple Polling Feature With Support for GIFs

Facebook has brought a new feature to pages and profiles allowing users to post simple polls, and also, they can add GIFs to those.

Polls take account of 1 question and 2 choices of answers, similar to the new Instagram polls that were introduced recently.

To create a poll, users need to create a status update first, scrolling to the bottom to find the poll option. Then, users are presented with several text boxes where they can enter your question and the two possible answers.


4) Expanding Uploads from your Camera Roll

Starting Nov 7, users can add photos and videos to your story, even if you took them more than 24 hours ago. Now, you’ll be able to easily find and choose anything from your camera roll and share it instantly with friends.

Just like you normally would, swipe up from the camera to open your camera roll or tap the gallery icon. Scroll to choose your photo or video, and tap to select what you want to share.

5) Stories and Save on Mobile Web

Starting Nov 16, users can experience in two new ways: by creating stories and saving posts you like.

You’ll see the camera icon at the top left of your feed. Tap it to take a photo or to add a photo from your library. You can also add text and change the text color. When you’re done, post it to your story by tapping “Share to Your Story”.

6) Introducing New Stickers for Thanksgiving

November 17, Instagram launched a new set of stickers to help celebrate Thanksgiving in the United States.

From expressive turkeys and decorative gourds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add a little extra creativity to the moments you share throughout the holiday.

7) New! Request to Join a Friend’s Live Video

Going live with a friend is now even easier. Starting today, when a friend is live, you can let them know you’d like to join in the fun and hang out live together.

When watching a friend’s live video, simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend has accepted your request, and you’ll have a moment to prepare. Once you’re live, the screen will split in half so you can hang out live with your friend. You can leave your friend’s live video at any time, making it easy to join for a quick hello or a longer chat.

8) Remix Photos From Friends in Direct

Starting Nov 28, you can remix your friends’ photos — then send them back for fun conversations.

When viewing a photo message from a friend, tap the camera icon at the bottom and capture a reply. Your reply includes a sticker of what you’re replying to. Move and resize it, and add your own twist with stickers, text and drawings. You can remix photos back and forth for a fun visual of your conversation.


9) LinkedIn introduces Career Advice feature

To make it easier for members to connect across the LinkedIn network with one another for lightweight mentorship opportunities, we’re launching a new Career Advice feature. Whether you’re looking for best practices for approaching a new project, advice for starting a business, or intel on switching industries, Career Advice can help you connect with the right person.

10) Get data on your employees’ sharing behavior

The networking site ‘LinkedIn’, is analyzing users’ sharing habits and offering to send its findings to their employers.

This includes the amount of content people are posting, and the impact these updates are having on “content engagement”.


11) Introducing the new Snapchat

On Nov 29, 2017, a new and improved Snapchat has been introduced for users organized around their relationships and personalized just for them.

The new Snapchat separates the social from the media. This means that the Chats and Stories from users’ friends are on the left side of Snapchat, and the Stories from publishers, creators, and the communities are on the right.

Also, there is “Dynamic Friends Page,” invented to make Snapchat feel even more personal. The new Friends page to the left of the camera displays users’ friends based on the way they communicate with them.

12) Snapchat Introduces A New Ad Format: Promoted Stories

Snapchat is rolling out a new ad format just in time for the holiday season: Promoted Stories, which will let advertisers pay to push their story to more users.

A Story, for those who may have forgotten, is a collection of photos and videos stitched together into one extended thread with each part of the story disappearing 24 hours after it was shared. It’s one of Snap’s most popular products, and the same product that Instagram successfully copied a little over a year ago.

Anyone on Snapchat can create a Story, including brands or businesses, but they are only visible to the account’s followers. Promoted Stories, though, are country-wide, which means a brand could push their ad to all Snapchat users in the U.S., for example.


13) Twitter Doubles Tweet Character Limit to 280

Twitter has announced doubled its limit for tweets from 140 to 280 characters, a bid to pull in more users and boost engagement at the social network.

The roll-out includes all languages except Japanese, Korean and Chinese, in which space limitations have not been an issue, Twitter said. Twitter has limited its users to 140 characters per tweet since its launch in 2006. According to Twitter’s data, just 5% of tweets were longer than 140 characters, and 2% were over 190 characters. Only 1% of tweets hit the 280 character limit during Twitter’s testing period.


14) Expanding Community on YouTube

Community has always been at the heart of YouTube. From supporting each other, to touring the world, to making each other laugh, you and your audience have established strong bonds on YouTube. This connection goes beyond video, so about a year ago we invited a few creators to test out a new place to connect with fans in-between uploads with polls, pictures, text, GIFs, and more. YouTube called this place Community. Creators have been doing amazing things with it.

The launch of the Reels beta, a new ad format was mentioned here to all creators with over 10,000 subscribers. The idea is to introduce a new video format on YouTube that lets creators express themselves and engage fans without having to post a full video.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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