- 77% of marketers use Experiential Marketing as a vital part of a brand’s advertising strategies.
- 67% of marketers think Experiential Marketing is an effective strategy.
- 58% of the events created had to do with influencer-related experiences.
- 74% of consumers have a better opinion about a brand after an in-person event.
- 70% of users become regular customers after an experiential marketing event.
- 65% of brands say that their event and experiential programs are directly related to sales.
- 98% of users feel more inclined to purchase after attending activation.
- A stunning 11% of brands don’t seem to use social media to complement their in-person efforts.
- 65% of the consumers surveyed said live events helped them have a better understanding of a product or service.
- 71% of consumers share information about their (activation) experience with their peers and family members.
- 62% of brands define a budget for social media efforts to support their events
- 33% of consumers from the above survey said they would take photos or videos during an event.
- 86% of event marketers claimed attendee satisfaction was their gauge of event success.
- Event technology can help increase event attendance by 20%. Increase productivity by 27%, and decrease costs by 20–30%.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
