- 95% online adults aged 18-34 are most likely follow a brand via social networking.
- 96% of the people that discuss brands online do not follow those brands’ owned profiles.
- Visual content is more than 40 times more likely to get shared on social media than other types of content.
- 20% of Facebook posts generate an emotional response while no ads did.
- There are 40 million active small business pages in Facebook.
- Link clicks account for 92% of all user interaction with tweets.
- 2 million business use to Facebook for advertising.
- 78% of people who complain to a brand via Twitter expect a response within an hour.
- Tweets with images receive 18% more clicks than tweets without images.
- Pinterest drives 25% of all retail website referral traffic.
- Instagram earns $595 million in mobile ad revenue per year, a rapidly increasing number.
- 10K YouTube videos have generated more than 1 billion views.
- The average LinkedIn user spends 17 minutes on the site per month.
- Almost 80% of time spent on social media platforms happens on mobile.
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