- Today, data-driven marketing is already embedded in 78% of marketers’ strategy.
- 77% of marketers are confident in the data-driven approach.
- 69% of data efforts are being focused on targeting of offers, messages, and content.
- 53% of marketers say the turn to data-driven marketing to be more customer-centric.
- 63% of marketers stated that their spending on data-driven marketing and advertising grew over the last year.
- 59% of marketers cite faster decisions as a benefit of using data.
- 80% of marketers agreed that data is positively important to the deployment of advertising and marketing efforts.
- 2% of marketers said that data is likely to play an increasingly important role in the future.
- 69% of marketers expect to step up their use of data-driven marketing over the next three years.
- Marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies.
- 87% of marketers consider data their organizations’ most underutilized asset.
- Speed is the second most-cited benefit of data-driven marketing, after accuracy, cited by 67%.
- Two-thirds of engaged data-driven marketers are seeing new customers as a result of data-driven initiatives.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
