- Businesses make an average of $2 in income for every $1 they spend in AdWords.
- 46% of people can’t identify paid ads on the search results page.
- On average, 41% of clicks go to the top 3 paid ads on the search results page.
- Search ads can increase brand awareness by 80%.
- The average click-through rate for an ad in the first position is 7.94%.
- PPC visitors are 50% more likely to purchase something than organic visitors.
- 65% of B2B companies have acquired a customer through LinkedIn paid ads.
- Display advertising has proven to increase traffic to websites by 300%.
- One company increased their PPC ROI by 2.5 times with Facebook remarketing.
- There are at least 300,000 mobile apps currently serving Google Mobile Ads.
- 43% of new customers buy something they saw in a YouTube ad.
- Social and mobile gaming video ads have a 91% viewing completion rate.
- Consumers are 27 times more likely to click through online video ads than standard banners.