user generated content

ugc-stats_dsim

1) UGC-based ads get 4X higher click-through rates and a 50% drop in cost-per-click than average.

2) 86% of businesses now use user-generated content in their marketing efforts.

3) User-generated videos on YouTube get 10X more views than the content uploaded by brands.

4) UGC results in 29% higher web conversions than campaigns or websites without it.

5) Consumers on average spend 5.4 hours per day with user-generated content.

6) On-site consumer reviews can increase conversions by 74%.

7) 93% of consumers find UGC to be helpful when making a purchasing decision.

8) Social Media contributors have increased by 176 Million in the last year.

9) 70% of consumers trust reviews written by other customers above professionally written marketing content.

10) 64% of customers will not only value online reviews, but will actively seek them out before making a purchasing decision.

11) 48% of customers say that UGC is a great way to discover new products.

12) 71% of consumers feel more comfortable buying a product after researching user generated reviews.

13) Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.