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  1. 25% of online viewers enjoy seeing retargeted ads.
  2. Retargeting can boost ad response up to 400%.
  3. Retargeting ads are 76% more likely to get clicks than regular display ads.
  4. The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad.
  5. Retargeting ads lead to a 1046% increase in branded search.
  6. 54% of marketers consider social media as the hottest topic in retargeting.
  7. Website visitors who are retargeted with display ads are more likely to convert by 70%.
  8. 68% of marketing agencies and 49% of brands have a dedicated budget for retargeting.
  9. 35% of marketers turn to search retargeting primarily to increase brand awareness.
  10. 30% of consumers have a positive or very positive reaction to retargeted ads, while only 11% feel negatively about them.
  11. 46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.
  12. The average click-through rate for display Ads is 0.07%, while the average click-through for retargeted Ads is about 0.7%.
  13. 50% of marketers said their retargeting budget will increase in the next 6 months.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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