- 90% of consumers read online reviews before visiting a business.
- Online reviews have been shown to impact 67.7% of purchasing decisions.
- 84% of people trust online reviews as much as a personal recommendation.
- 74% of consumers say that positive reviews make them trust a local business more.
- Customers spend 31% more with a business that has “excellent” reviews.
- Every one-star increase in a Yelp rating means a 5 to 9% increases in revenue.
- 40% of buyers form an opinion of a business after reading just 1-3 reviews.
- Star rating is the number one factor used by consumers to judge a business.
- 91% of online adults use search engines to find information on the web.
- 52% of buyers say they trust a product more if they have a few negative reviews of their product.
- Reviews can have an impact of up to 10% on a business’s search rankings.
- 89% of users will make a purchase within one week of reading reviews.
- 72% of buyers will take action only after reading a positive review.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
