- Original digital video content now accounts for 44% of the budget, up from 38% two years ago.
- 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021.
- 6 out of 10 YouTube subscribers say their view of a brand or company has been influenced by a creator.
- By 2019, video will account for 80% of global internet traffic.
- 70% of marketers plan to use social video ads in the next 12 months.
- 63% of media buyers plan to spend more overall on all digital video and 62% on mobile video.
- Native advertising now accounts for 32% of the dollars spent on original digital video.
- In 2020, video will account for 23.2% of marketing spend, compared with 17.7% in 2015.
- Video ads have an average click-through rate of 1.84% – higher than any other digital format.
- The average Internet user spends over 16 minutes watching online video ads every month.
- 43% of people want to see more video content from marketers in the future.
- 52% of marketers believe that video is effective for brand awareness.
- Advertisers and media buyers have increased their investments in original digital video programming by 114% over the past two years.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
