1) Digital marketing spending averages 2.5% of company revenue.
2) Digital marketing budget rate is expected to grow by 35% in 2019.
3) Digital advertising accounts for 12.5% of digital marketing budgets.
4) 71% of businesses are planning to increase their digital marketing budget in 2013.
5) Most small business advertisers using Facebook spend $50 or less per month.
6) Digital ad spend will only increase over time.
7) By 2020, digital spend will surpass television by 36%.
8) 53% of companies spend less than 5% of marketing budgets on conversion optimization, followed by 22% spending 6-10%.
9) The social media spending makes up 10% of marketing dollars, and will increase to 20.9% by 2021.
10) Digital Ad Spending Worldwide from 2013-2016 (In Billions)
Years Worldwide
2013 $118.40
2014 $134.65
2015 $149.18
2016 $163.04
11) Digital Ad Spending Share by Ad Format
Format %age
Search 46.5%
Banner Ads 22.6%
Video 9.7%
Rich Media 4.8%
Sponsorships 4.5%
Classifieds & Directories 6.4%
Lead Generation 4.5%
Mobile Messaging 0.5%
Emails 0.5%
12) Digital Ad Revenue Share by Companies
Company %age
Google 42.6%
Yahoo 7.5%
Microsoft 6.6%
Facebook 6.3%
AOL 2.3%
Others 34.7%
13) Digital Ad Spending by Industry
Industry %age
Retail 20.5%
Telecom 13.4%
Financial Services 10.9%
Automotive 12.2%
Computers/Gadgets 9.7%
Travel 5.9%
Healthcare 4.2%
Entertainment 4.0%
Others 19.2%
