1. 42% of B2B marketers say they’re effective at content marketing.
  2. 60% of marketers create at least one piece of content each day.
  3. B2B marketers use an average of 13 content marketing tactics.
  4. Mobile will account for 72% of US digital ad spend by 2019.
  5. Infographics are liked and shared on social media 3X more than other any other type of content.
  6. 70% of B2B marketers rate in-person events as effective.
  7. 69% of marketers say content is superior to direct mail and PR.
  8. 64% of B2B marketers outsource writing.
  9. 82% of marketers who blog see positive ROI from their inbound marketing.
  10. The most common content marketing delivery mechanism is social media, used by 87% of marketers.
  11. 91% of B2B marketers use LinkedIn to distribute content.
  12. 73% of B2B marketers use YouTube to distribute content.
  13. Content production is the biggest challenge for 44% of marketers.
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