- Native ad headlines generate 308x more customer attention than images or banners.
- 63% of all mobile display ads will be native ads by 2020.
- Native ads earn 53% more views than traditional banner ads.
- Only 5% of native ads actually say ‘ad’.
- 85% of consumers have never heard of native ads.
- Native advertising generates up to an 82% increase in brand lift.
- Native ads that include rich media boost conversion rates by up to 60%.
- Consumers interact with native ads 20% to 60% more than they do with standard banner ads.
- Spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013.
- 32% of consumers said they would share a native ad with friends and family vs. 19% for banner ads.
- 63% of content marketers listed creating brand awareness as their top native advertising goal.
- 43% content marketers reported using native ads for content marketing in past 12 months.
- 33% of advertising revenue is predicted to come from native advertising by 2018.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
