- 95% of Google’s revenue comes from online advertising.
- With a 46% share, the search is the biggest component of the digital advertising market.
- Search Advertising, at an average annual growth rate of 9.4%, is expected to reach a total market size of $142.5 billion in 2021.
- 77% of mobile searches are made where a desktop PC is available.
- Mobile revenue share has the highest growth rate with 30% CAGR to 2021.
- Click growth increased slightly to 34%, but CPCs fell 9%.
- Over 70% of marketers fail to use behavioral data when targeting consumers.
- 4/5 businesses focus on Google AdWords for their PPC campaigns.
- Almost a third of B2C companies use PPC to push their products to consumers.
- Website visitors from PPC ads are more likely to buy than organic search visitors.
- 86% of web searchers trust organic search ads more than PPC ads.
- Businesses earn approx. $3 for every $1.60 spent on Google AdWords.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
