- Engagement is driven by price (81%), quality (80%) and convenience (55%), loyalty is about likeability (86%) and trust (83%).
- 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention.
- 52% of companies say Facebook is the most effective social channel for customer engagement, service and support.
- Answering a social media complaint increases customer advocacy by as much as 25%.
- 52% of customers are less likely to engage with a company because of bad mobile experience.
- Customer service interactions over Twitter have increased 250% in the last two years.
- By 2020, customer experience will overtake price and product as the key brand differentiator.
- Customer retention is 14% higher among companies applying big data and analytics to deal velocity.
- 74% of consumers have spent more due to good customer service.
- 72% of businesses say that improving the customer experience is their top priority.
- A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology.
- More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
