- 78% of CMOs think custom content is the future of marketing.
- 62% of adults under 34 are willing to share their location for more relevant content.
- 57% of consumers are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways.
- 77% of consumers would trust businesses more if they explained how they are using personal information to improve their online experience.
- Personalized emails improve click-through rates by an average of 14% and conversion rates by 10%.
- By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.
- 77% of marketers say real-time personalization is crucial; however 60% report it’s a challenge to execute.
- Among best-in-class B2B content marketers, 71% tailor content to the profile of the decision maker.
- 40% of consumers buy more from retailers who personalize the shopping experience across channels.
- Personalized calls-to-action result in a 42% higher conversion rate than calls-to-action that are the same for all visitors.
- Increasing personalization in more channels can increase overall consumer spending up to 500%.
- Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
