- There are 400 million users watching Stories on a daily basis.
- Instagram Stories is attracting big advertising budgets to the platform.
- 1 million monthly active advertisers have access to Instagram Stories Ads.
- Story Ads increase ad recall, purchase intent, message association, and CTR.
- Instagram (46%) and Facebook Stories (42%) users like a good giggle.
- Instagram Stories has more than 300 million people using it every day.
- Over 1/3 of Instagram users are using Instagram Stories every day.
- Instagram Stories led to a 15-40% decline in Snapchat Stories.
- Top Snapchat influencers posted 2X more on Instagram Stories across 30 days.
- Over 50% of businesses on Instagram made an Instagram Story.
- Instagram Stories has increased the amount of time spent on Instagram to 28 minutes.
- 70% of Instagram Stories are watched with the sound on.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
