- 59% of marketers rely on total lead volume as a top metric.
- Marketers are expected to spend over 11% of their total budget on analytics.
- 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation.
- Inbound organizations are 4 times as likely to rate their marketing strategy as effective.
- Just 61% of marketers believe their marketing strategy is effective.
- 24% of marketers don’t know whether their efforts resulted in closed-won deals.
- 28% of marketers say getting enough budgets is their top marketing challenge.
- Marketers that calculate ROI are 1.6 times more likely to receive higher budgets.
- 43% of marketers say proving the ROI of their marketing activities is their top marketing challenge.
- 72% of organizations that calculate ROI say their marketing strategy is effective.
- 84% of marketers cannot measure and report on the contribution of their programs to the business.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
