- Users spend on average 69% of their media time on smartphones.
- Texting is the most widely used and frequently used app on a smartphone.
- SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%).
- Text messages can be 8x more effective at engaging customers.
- Reach a highly captive audience- achieve nearly 100% impression rate.
- Unlike email, SMS is typically (95%) read within an average of 4 minutes.
- SMS is used by at least two-thirds of all mobile consumers in the 18-50 age segment.
- SMS supports website hyperlinks, allowing advertisers to create landing pages to track conversions.
- SMS leads in availability, ease-of-use, cost savings, and adoption rate.
- 71% of marketers believe mobile marketing is core to their business.
- Mobile offers are redeemed 10x more frequently than print offers.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
