1. 58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth.
  2. On average, businesses make $2 in revenue off of every $1 invested in local advertising through AdWords.
  3. Retailers advertising locally on Facebook see an average ROI of 152%.
  4. 80% of mobile marketers are using location-based advertising, the majority of which highlighted it as a priority.
  5. 40% of enterprise marketers plan on increasing their local digital spending in 2018.
  6. 51% of local mobile searches result in a store visit.
  7. 74% of shoppers indicate being more likely to respond to location-specific messaging.
  8. 63% of local searches are made by consumers still undecided on a provider or retailer, meaning this high-intent traffic is ripe for the picking.
  9. Local searches on mobile devices are growing 50% faster than mobile searches overall.
  10. 80% of consumers prefer locally relevant advertising.
  11. 69% of consumers expect business search results to be within five miles of their current location.
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