Conversion rate optimization (CRO) is the process that involves qualitative and quantitative data as well as testing to convert the target audience in an appropriate manner. It is an important aspect of driving a business’s growth.
According to the study, 72% of businesses have implemented some CRO processes in their marketing strategy, but only 18% think it adds value to it.
It is important to understand the key CRO strategies to improve your ROI and to grow your business. There are tools allow you to discover the audiences worth investing in and give you insight on how to personalize content for that audience.
Here are 11 tools to make your conversion rate optimization efforts easier and to get a better ROI on your website.
#1 Mixpanel
Mixpanel is an advanced visitor analytics tool for mobile and web. It measures visitor engagement within a site in real-time, tracking visitor movements, views, shares, likes and purchases.
Features
- Ad hoc Reporting
- Business Intelligence
- Customizable Reporting
- Real Time Reporting
- Data Visualization
Pricing
#2 Exit Bee
Exit Bee is the smartest on-site retargeting and conversion optimization tool. It acts on triggers such as the exit intent of a visitor.
It allows marketers to target abandoning visitors with a custom message or an incentive to hold him back for a few more seconds.
When shared with a rock solid marketing copy, this tool can increase conversions by manifolds.
Pricing
#3 Wigzo
Wigzo is a contextual marketing platform that helps marketers sends Smarter Communication in Email or In-App.
It mainly works on personalizing the visitors’ experience using machine learning. It shares analytical insights that allow marketers to personalize their push notifications and browser push further.
It also helps users capture and utilize communication across multiple channels such as email, push and social.
Features
- Engagement Analytics
- Drag & Drop Interface
- Social Media Integration
- Campaign Management & analysis
- Real-Time Analytics
Pricing
Request a free demo
#4 Clicky
Clicky is a web analytics tool that lets you monitor, analyze, and react to your blog or website’s traffic in real time. This tool automatically inserts Clicky Web Analytics tracking code in each page of your website.
Features
- Real-time features, Heatmap
- Simple and easy to use interface
- E-mails tracking feature
- Video actions tracking for YouTube
- More straightforward than Google Analytics, Adobe Analytics, and other tools
Pricing
Free
#5 Hello Bar
Hello Bar is optimization tool that shows a bar at the top of your webpages to draw people’s attention to it.
It only acts as the primary call-to-action of your website. It can be included on multiple web pages as per your campaign.
Features
- High Conversion Rate
- Increased Subscribers
- Social Media Sharing
- Social media buttons
- A/B testing
Pricing
Free
#6 Clicktale
Clicktale is a great analytics tool for improving your conversion rate optimization strategy. It helps to analyze, understand and improve how users interact with your website.
The tool records the visitor’s actions but hides sensitive information to offer user privacy.
Features
- Ad hoc Reporting
- Business Intelligence
- Data Visualization
- Real Time Analytics
- Heatmaps
- Graphical Data Presentation
Pricing
Request a meeting
#7 Google Analytics
Google Analytics is one of the most popular and commonly used analytical tools for CRO.
It lets you track the visitor’s website behavior and allows them to create custom reports on them with metrics such as engagement, traffic sources, content, sales and a lot more.
It also helps you identify the platform they can leverage from the most to drive their conversions.
Features
- Real-Time Reporting
- Audience Data & Reporting
- Mobile Ads Measurement
- Remarketing
- Campaign Measurement
- Search Engine Optimization
Pricing
Free
#8 Formisimo
Formisimo is a cloud-based analytics solution that improves online checkouts and online forms. It shows you how visitors use your forms so that you can improve your forms and your conversion rates.
With its useful data on a simple interface, it succeeds in providing valuable resources for optimization.
Features
- Provides detailed optimization information
- Offers relevant data with an easy to use interface
- Features signature form analytics
- Code-free installation
Pricing
#9 Heap Analytics
Heap Analytics is designed to automate event tracking and user analytics. It automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions.
Features
- Can capture exactly all events
- No need to set up reports at a later time
- Valuable for funnel analysis
Pricing
#10 Omniconvert
Omniconvert is an all-in-one optimization tool: pop-ups, on-page surveys, A/B testing, personalization, segmentation without any help.
It is designed to help businesses understand their consumers while considerably improving their conversion rate simultaneously.
Features
- Low-priced and really effective for beginners
- Great segmentation with more than 40 different segmentation criteria
- Easy setup, A/B Testing, surveys, web personalization, exit-intent, templates, great customer service, sub-accounts, basic free account for low traffic users
Pricing
#11 Testlodge
Testlodge is a simple and easy test management tool that lets you start improving and organizing your testing efforts right away.
It offers both individuals and businesses the basic tools wanted to manage their testing.
It’s full of tools that help you manage tests, create customized reports and manage your team’s tasks in an easy way.
Features
- Lots of issue tracking integrations
- Allows for simplified testing
- Let complete team manage test plans
Pricing
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