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“You can buy attention through advertising. You can beg for attention from the media through PR. You can bug people one at a time to get attention while doing sales. However, you can earn attention by creating something interesting and valuable and then publishing it online for free through Social Media.”

It’s now going to be a decade since businesses have started using social media as a marketing tool and have been benefited by it. You and your customers both are on social media, you have an offer and they have a need but it depends which one of you makes the right move and get the offer sold. Social media is a platform that can be creating wonders if leveraged well.

Here are a few benefits of social media for businesses out there looking to achieve better returns in limited budget.

When someone shares or likes your post, it impacts your organic search presence positively. The more people promote your content, the better your search engine visibility becomes. This is why we ask you to make your posts more valuable for people to like and share it, by adding valuable content like eBooks, case studies, blog posts, testimonials and other interesting contents to it.

2) Increase Brand Awareness

There are millions of people present of social media sites and if you showcase your brand at such platforms, you get the opportunity to reach the right segment of the audience, which increases your brand awareness at a very rapid pace.

There are innumerable ways you can drive traffic to your website through social media such as by sharing a valuable content that contains link to your web pages, through social media ads, through informative videos and so on. Besides, social media also boost the traffic coming to website by boosting your organic search presence.

“Viral Marketing is a marketing technique whereby information about a company’s goods or services is passed electronically from one internet user to another.”

Things easily get viral on social media. Good or bad, whether people like or dislike your post, they share it with their friends and followers if feel the need to do so. An offer that you have or a content that is valuable are likely to get shared by people if they like it, and get viral.

5) Recall Value

It is a common tendency that what you see very frequently and what you see everywhere is what you recall. The same goes with shopping as well. When you go shopping or do any kind of marketing, you are likely to buy from the brand you recall easily. Social media helps you improve your brand recall value and eventually make a sale. If the consumers are following your brand on social media, they will recall your brand while making a purchase easily and chances of them buying from you goes higher. Even if their friends are following you on social network, they consider your brand more than those they don’t know well.

6) Brand loyalty

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”

People love to follow the brands they buy product from and they love to buy product from the brands they follow on social networks. They simply love being a part of your community on the social network if they are your customers and they follow you on your fan pages, which further increases your brand loyalty.

7) Word of mouth

Your fan and followers have their own friends and followers and they are more likely to share the good or bad things that happen on social media networks. So, here you get a chance to do a social media campaigning optimized for positive word of mouth from your fans and followers and there it goes bringing you some wonderful results.

8) Market Survey

Through social media you can do market research. By conducting a market survey you can find about what people want, what are their needs, their likes & dislikes and so many things that are helpful for your business.

9) Engage your present Customer

Your present customers follow you on social media and this is how you engage them through this platform to sell them further and make them your brand proponents at the same time. Besides, social media helps you gather feedback about a product or a service from your present customers and make changes accordingly.

10) Cost-effective Lead Generation

Cost of customer acquisition is found to be quite low in case of social media as you only need a couple of dedicated hours every week by a real person to manage it. Even an email marketing campaign would require more investment than social media as you need expensive software, more people to manage it and time to create more and good content.


“Social media creates kinship between companies and customers, and kinship equals purchase intent.”

All of the above mentioned benefits eventually help in getting more sales. Besides, it is neither the time nor money that decides the fate of your business, what matters is how smartly you conduct and make use of resources that are at your disposal. Social media is one such resource that needs not a big investment but a wise planning and better implementations. So, leverage social media the best way possible and add to ROI of your business.

What DSIM covers in Social Media Marketing Under Advanced Digital Marketing Training Program?

At DSIM, you get to cover in and out of Social Media Marketing starting from its introduction to how to conduct it efficiently, which includes Facebook marketing, viral marketing , best practices and much more. This is just a gist of what you will learn @DSIM, for the detailed course curriculum, you can always download it on DSIM’s website or simply click here!

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.