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Running a pay-per-click advertising campaign can be time-consuming and costly.  And, here PPC tools can save your time, optimize your budget, offer important insights, inspire you, and in due course help you make more money.

So, to help you get insight into keywords, ad copy, and competitor research, we have presented a list of 10 amazing PPC tools here. Take a look:

#1 AdWords Editor

“Manage a lot of AdWords campaigns”

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AdWords Editor is a free desktop software application that lets you build and edit campaigns offline. This tool will simply save you hours if you manage large/a lot of AdWords campaigns (Microsoft has an equivalent application called Bing Ad Editor).

AdWords interface can take you minutes in AdWords Editor because you can quickly copy/paste/drag keywords, ads, ad groups, campaigns, etc. You can also import and export data so you can massage it in Excel and/or share it with others who are helping to manage the accounts.

Feature & Benefits
  • Promoted Video ads
  • Dynamic Search Ads
  • Ads using ad parameters
  • App install ads
  • Ad scheduling
  • Topic targeting


Best Use of AdWords Editor

If you spend any amount of time working in AdWords, using AdWords Editor is a must!

#2 SpyFu

“Competitive insights on keywords and PPC strategy”

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SpyFu finds out and analyzes your competition’s keywords and ad copy. Get your competition’s most profitable keywords, and remove the money-wasting keywords.

Use SpyFu’s Kombat tool to analyze multiple sites for overlapping keywords. You can also run a few sample queries to see limited data provided by this tool.

Features & Benefits
  • Full suite of core keyword search and management tooling
  • Affordable pricing
  • Sleek user experience
  • Interactive reporting
  • Deep PPC/CPC and paid advertising metrics
  • Backlink tracking
  • Ongoing site monitoring
  • Unlimited search results

Annual Plans start at $33/month

Best Use of SpyFu

See the most profitable keywords of competitors based on their last a number of years of advertising history.

#3 iSpionage

“Analyze competitors’ top performing keywords and ad copies”

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iSpionage is an easy-to-use competitive intelligence tool. It has a PPC Campaign Builder tool to provide you with a complete solution for your PPC campaigns.

It offers accurate, up-to-date competitive intelligence information and is a great way to size up competing websites and their online marketing efforts.

Features & Benefits
  • PPC & SEO Keyword Lists
  • Competitor PPC Budget
  • Ads Grouping
  • Landing Page Gallery Access
  • Competitor Website Monitoring
  • Top Competitors Identification
  • Keyword Alerts

Free/ Plans start at $29/month

Best Use of iSpionage

This tool is fantastic. The ability to go in and find out exactly what your competition is up to gives you an almost one-sided advantage. If you are running your PPC/organic campaign at home on a small budget, it will give your business the tools to enhance your ROI.

#4  Visual Website Optimizer

“A/B Testing and Conversion Optimization Platform”

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This landing page optimization tool creates multiple landing pages for testing with no coding required and makes A/B testing a bit easier and more effective.

It offers businesses the ability to design and implement their own brand of A/B testing by allowing them to choose from rich types of testing campaigns and allowing them to configure and add test criteria for more detailed results.

Features & Benefits
  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • Visual Editor

Plan starts at $49/month

Best Use of VWO

VWO offers businesses the competence to design and implement their own brand of A/B testing by allowing them choose from several types of testing campaigns and allowing them to configure and add test criteria for more detailed results.

#5 Adbeat 

“Competitive Intelligence for Display Advertisers”

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Adbeat lets you uncover any advertiser’s online strategy and see what works for them, spy on ad copy split testing, and find all exclusive creative used by an advertiser.

Features & Benefits

Plan starts at $249/month

Best Use of Adbeat

Scan top ads and ads by format (text, flash, video, etc.). It helps you become a leader in content network advertising channels.

#6 CallRail

“Call Tracking for Data-Driven Marketers”

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CallRail is an intuitive and powerful call tracking solution for data-driven marketers. It measures call conversions from search, offline and digital marketing campaigns, including PPC keywords.

Features & Benefits
  • Call recording
  • Dynamic number insertion
  • Agency call tracking
  • Quick setup
  • Keyword Call Tracking
  • AdWords call tracking
  • Dynamic Website Call Tracking
  • Static & Offline Call Tracking

Free (14-day free trial)/ Plan starts at $30/month

Best Use of CallRail

CallRail helps in understanding which sites, campaigns and search words are driving conversations.

#7 Übersuggest

“Keyword Research tool for marketer”

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Übersuggest is a keyword research tool that quickly generates a plethora of keywords in response to any words you type in the field. It makes good use of Google Suggest and other suggest services.

It can get suggestions either from a regular Web search or from search verticals like shopping, news or video.

Features & Benefits
  • Keyword Suggestions
  • Competitive Intelligence
  • Easy to use for beginners


Best Use of Übersuggest

This tool can help you generate more ideas for your own blog. It helps you understand consumers’ keyword/keyphrase behavior so you can ensure you are creating the most relevant content.

#8 AdGooRoo

“Keyword Suggestion and Tracking”

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AdGooRoo is digital Marketing Intelligence platform identifies competitors’ keywords, informs campaign.

It offers quite a lot of products and services that let you access knowledge about your competitors’ PPC strategies including keywords, ad copy, landing pages, spend, impressions, and much more.

For PPC campaigns, its SEM Insight™ is the most helpful tool that puts all AdGooRoo’s data to work for you.

Features & Benefits
  • SEM Insight
  • Analyze competitor’s campaigns/data
  • Industry Insight
  • Local Insight
  • Identify keywords in your campaign
  • Automated & Custom Reporting

Paid (Unlisted on the website)

Best Use of AdGooroo

Get in-depth analysis of your ad copy and landing pages along with your competitors. Measure your competitors’ PPC methods on both desktop and mobile.

#9 Certified Knowledge

“Save you time and money in help you to optimize SEM Accounts”

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Brad Geddes has a nice set of tools at Certified Knowledge that will support you analyze data, create tons of ads, and optimize your Quality Score.  Use this time-saving PPC Tools that will make your advertising more effective.

Features & Benefits
  • Get your paid search accounts on track
  • Grow your accounts
  • Help define your marketing products
  • Scale your agency or reseller program
  • Train your team in paid search

Free/ Plans start at $79/month

Best Use of Certified Knowledge

This tool helps you to score quality history & optimizations, top ad line patterns, Best/worst landing pages and more.

#10 WordStream

“Online Advertising Made Easy”

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WordStream is a suite of online marketing and advertising tools that helps businesses cover Keyword Research and Management for PPC and SEO campaigns.

Its PPC tools give the ability to frequently optimize a campaign through enhanced keyword analytics, keyword organization, keyword grouping and long tail keyword discovery.

Features & Benefits
  • Landing Page Tool
  • Google Keyword Tool
  • AdWords Keyword Tool
  • Bing Ads ToolCall
  • Tracking Software
  • Keyword Analysis
  • Keyword Research for PPC
  • Keyword Niche Finder

Free/ Plans start at $264/month

Best Use of WordStream

It helps businesses perform PPC campaign management and keyword research, as well as implement practical SEO strategies.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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