Twitter is one of the biggest marketing platforms for the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses.

Twitter has become imperative for all brands looking to have a strong online presence. Connecting with your target audience, tweeting updates to your followers and sharing information with your supporters are tasks every business should be doing nowadays.

Business owners are regularly engaging on Twitter. They have Twitter profile to utilize their time and energy into daily interactions on the platform.

This article explains the top 10 reasons why a brand needs to be on Twitter:

1) Twitter is the 2nd most popular social networking site for marketers:
Twitter is 2nd most social channel for marketers in 2015. With 85% of marketers currently using the platform, not being active on Twitter is akin to giving your competitors a golden ticket.

2) Increase your visibility in search by Tweeting:
Twitter recently announced that tweets will once again appear in relevant Google search results. This means that popular tweets from your brand could show up on the first page of search results. This is great for extending the visibility of your tweets. It may ultimately lead to increased followers, engagement, and click-through to your site.

3) Twitter is communicating platform for marketers:
Twitter is a way to keep your followers up to date with current information about your business. Importantly, it lets followers communicate with you too.

4) Marketers generate lead through Twitter:
Tweeting about special offers or new products can encourage your followers to find out more, potentially leading to sales. According to HubSpot, 36% of businesses have used Twitter to generate leads. The key is using the platform in a way that it creates and nurtures relationships, not as a channel simply for broadcasting your message.

5) Strengthening Connection with Local Community:
Twitter offers beneficial opportunities both globally and locally. If users have a business or a branch, users can include this location to tweets to make it known by followers.
Also, they can share useful information, offer solutions to social issues and support events or causes. All these efforts will create awareness for their business and strengthen their connection with the community.

6) Twitter is a platform for showcase Products or Services:
Twitter provides is great way to show off products in an informal, conversational way. A good branding will help you build a better reputation, which, eventually, will make people trust you. Marketers become more accessible to new customers as they become aware of their brands.

7) Increasing Customer Satisfaction with Better Customer Service:
Existing or potential customers can follow business updates from Twitter account in real time. This gives a unique opportunity to adjust or tweak all business activities instantly according to their customers’ reactions. This ability alone can give an enormous advantage over their competitors who are not aware of the power of Twitter.
Also, marketers can search Twitter for any conversations that are related to their business and respond to feedback. This ability gives an opportunity to control and manage customer service for better customer satisfaction.

8) Following the Trends in Industry and Watching Competitors Closely:
Twitter is a marketing platform where the main activity is sharing information. When one can search related to business or industry, Twitter will give dozens of links to websites or blogs. In fact, this is one of the benefits of Twitter which enables marketers to learn about current trends in their industry.
Users can research local and global trends on Twitter and reach up-to-date information very conveniently.
Also, they can search to find out about competitors’ current activities and strategies and follow if their activities and strategies are successful or not. They can use this opportunity to repeat their successful strategies and also watch for the chance to collaborate with them.

9) Customers are looking for coupons and discounts on Twitter:
It known for years that most people follow a brand on Twitter in order to receive special discounts and deals. This is even more correct for the coveted millennial market: a whopping 85% of millennial follow brands on Twitter for the coupons. Target market includes millennial or not, offering exclusive coupons and deals can be a great way to drive engagement and sales.

10) Twitter drives short and long-term sales:
72% of Twitter followers are more likely to make a future purchase after following or engaging with a brand on Twitter. Seeking out a brand on Twitter indicates an interest in their products or services and connecting with them by reading and engaging with their tweets keeps that brand top of mind.
Research also shows that there is real monetary value to having Twitter followers: according to Adobe’s Social Intelligence Report, revenue per visit from Twitter is $0.62. Twitter is a significant source of traffic and sales.

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