Are you worried about the drop in your site traffic?

Possibly, there would be several reasons you won’t be able to know.

Here are the possible reasons, you should check out when your site traffic is going downwards.

1) Changes in Google’s Algorithm

Google keeps changing its algorithm in order to improve the strategies and results.

The changes in Google algorithm hurt many websites and thus suffer from lower site rankings.

To keep your website protected from algorithm updates, place a strong cross-channel marketing and traffic strategy including all marketing channels along with social media.

2) Google Also Makes Natural Changes

Apart from algorithm updates, there occur some changes in Google which are natural.

These changes also cause the drop in your website ranking.

These changes occur in user behavior.

You can use HubSpot’s Website Grader, Moz’s Pro Tools, and UpCity’s SEO Report Card for checking website ranking.


3) Geolocation Divergence

Google also considers the location of considering website rankings.

The ranking could be different depending upon the location of the search made.

If you go through your rankings in one geolocation, you’ll have to check in other areas to get more defined and accurate understanding of your rankings.

Now, have you ever come across that the results for a particular search can be different from another user doing the same search?

There will be different results for a search when logged in and logged out to Google.

The reason is that Google will see and take into account sites previously visited by the user, where you’re located and the device used before bringing up your search results.

4) Problems in Server

Server issues also cause the ranking drop and that may happen due to a broken caching function or an empty markup fetched to Googlebot.

You should resolve any server issues as quickly as possible.

If you’ve any error in your server logs and use Google’s Fetch and Render tool to test how a URL is being crawled on your site.

5) Spammy Links Bring Penalties for Your Site

Google penalizes all spammy or outdated linking building strategies.

Google makes it clear that it would be considered as a low-quality link in the first para on their search console help section called Link Schemes.

6) Click-Through Rate Gets Dropped

CTR or click-through rate is something highly considered by a website.

If your website’s CTR has dropped, go through the Google Search Console for the last 90 days.

A low CTR also signifies that your bounce rate would be high.

This would be because users would be clicking through to your site but leave immediately as they won’t get desired content.


7) You’re Behind Wrong Rankings

Keywords and searching patterns are something two sides of the same coin.

If you search a keyword in an innovative way or using different sentences, it might be possible that you won’t get the desired result.

As such, if you’ve applied the same logic for phrasing your site, then your site won’t come on the top of the results.

But a keyword used in a simple manner can bring you desired results.

In recent years, search engines too have adopted the same procedure.

Today, search engines don’t rely on few keywords; rather employ complete sentences with more natural flavor to rank the websites.

Look at your keyword structure and if you still old or more generic keywords, then you would be tracking the wrong rankings and should update your strategy.

Use keyword tools like SEMrush or Google Keyword planner to find the latest set of keywords.

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8) Lost Links

Among various reasons for the drop in site ranking, lost links also play a major part.

You may have lost a lot of links and won’t be aware of this.

Use tools like Majestic or Ahrefs to check your site for lost links for over the last 90 days.

You can also use CognitiveSEO that offers a free backlink checker and offer real-time information to let you analyze your links profile.


9) Broken Redirect Links

You may have seen people build a new website or migrate to a new server and lose their website ranking.

This might happen due to lack of a proper 301 redirect plan.

Along with a 301-redirect, ensure you’re also updating XML sitemaps, canonical tags, and links.

A 301 redirect is like a change of address notice for the web.

This lets search engines know that a single or multiple pages or entire website has been moved.

If you use 301-redirect plan, you won’t lose your website ranking as well as won’t get penalized for duplicate content.

10) Slow Page Speed

Slow page speed also causes a drop in rankings of a website as the bounce rates get higher because users leave your site in no time.

Use Google’s PageSpeed Tool to check the page loading speed of your site.

If it’s slow, apply tactics to improve the speed and provide better user experience to reduce bad user experience.



Traffic to a site always matters as it ensures that your site is in the eyes of your target audience.

But, the traffic gets decreased due to some reasons.

The above-mentioned list is an archive of those probable reasons.

Look at them to know how your website can have top ranking all the times.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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