- 55% of 12+ age are aware of the term ‘podcasting.’
- 36% have listened to or watched a podcast at least once.
- 56% of podcast fans are men, and 44% are women.
- 15% of marketers plan to add podcasting to their marketing efforts in the next 12 months.
- Podcast listening grew 23% between 2015 and 2016.
- 64% of podcasts are listened to on a smartphone or tablet.
- Weekly podcast listeners consume five shows per week on average.
- 21% have listened to a podcast in the previous month; 13% have listened in the previous week.
- 53% of podcast consumers listen to podcasts most often at home.
- 4 hours & 10 minutes is the average time spent listening to podcasts each week.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
