- Targeted advertisements are, on average, almost twice as effective as non-targeted ads.
- 2/3 of marketers spend up to 25% of their media budget on multiscreen advertising- targeting ads to specific devices and operating systems.
- Three-quarters of mobile users believe their privacy is invaded by targeted advertising.
- A retargeted display ad will encourage 1,000% more people to search for a product.
- Three-quarters of mobile users see targeted ads as invasion of privacy.
- 60% of Millennials would happily share their data for coupons or promotions.
- A whopping 87% of consumers want a “Do Not Track” option in their browser to avoid marketers.
- 1 out of 5 marketers now has a dedicated budget for retargeting.
- 70% of marketers fail to target consumers with behavioral data.
- Overall average in-target rate is 44%, with important variance seen across product categories.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
