Ad expenses might have crashed hard due to the financial crisis in the past but companies once again have started to shell out money for ads. Ads happen to be the best way to communicate to the customers. It is how you make the customers aware about various brands available in the market and about variety of products useful to them.
Here we have a list of companies who spend a fortune on advertising.
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Proctor & Gamble spent $3.34 billion on ads
Magazines: $1.01 billion
Newspapers: $203 million
Internet: $169 million
Other: $1.30 billion
AT&T spent $2.99 billion on ads
Magazines: $49 million
Newspapers: $215 million
Internet: $140 million
Other: $1.07 billion
General Motors spent $2.87 billion on ads
Magazines: $410 million
Newspapers: $246 million
Internet: $240 million
Other: $772 million
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Verizon spent $2.45 billion on ads
Magazines: $87 million
Newspapers: $291 million
Internet: $169 million
Other: $798 million
American Express spent $2.22 billion on ads
Magazines: $63 million
Newspapers: $130 million
Internet: $132 million
Other: $1.67 billion
Pfizer spent $2.12 billion on ads
Magazines: $333 million
Newspapers: $66 million
Internet: $46 million
Other: $847 million
Walmart spent $2.06 billion on ads
Magazines: $192 million
Newspapers: $45 million
Internet: $58 million
Other: $1.24 billion
Time Warner spent $2.04 billion on ads
Magazines: $260 million
Newspapers: $97 million
Internet: $63 million
Other: $925 million
Johnson & Johnson spent $2.03 billion on ads
Magazines: $293 million
Newspapers: $41 million
Internet: $50 million
Other: $837 million
L’Oreal spent $1.98 billion on ads
Magazines: $566 million
Newspapers: $39 million
Internet: $9 million
Other: $829 million
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