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Sending and receiving emails have turned into a part of today’s corporate life and the majority of us are accustomed to the popular app like Gmail/Outlook. These work prodigiously for sending one-off messages to people and smaller groups. But for larger lists and planned sends, marketers need another choice, something that makes it as simple to send an email to everybody in one go as it is to make an impression on one individual. That’s where email marketing tools come in use.
And, Email Marketing with great reach, better flexibility, marginal risk and complete control is measured as the best wager for business development when done appropriately.
Here, we are diving into 10 of the popular tools that make email marketing simple and successful and on the off chance that you are looking for finding the considerable approaches to send messages to bigger groups of subscribers; this is the chapter for you.
1) MailChimp
With a user base of more than 12 million, MailChimp has grown a great understanding of what works and what doesn’t in Email marketing. It brings all the support you need to create, manage and optimize strategic and professional marketing campaigns, absolutely free. It comes in the paid form as well and you can choose the pricing plan depending upon your usability.
What it has?
- Three Pricing plans: Forever Free, Monthly and Pay As You Go
- Comes with drag-and-drop email designer/templates
- Has Subject Line Researcher
- Connect to your online store
- Calculates campaign performance
- Has built-in signup forms
2) AWeber
AWeber, a smart tool helps you communicate through your email in the best possible way and has email marketing features designed for your needs and this is the reason why email marketers trust this tool. It helps you create and send beautiful, engaging emails within few minutes.
What is has?
- Free 30 days trial/Paid plans
- Email automation, templates
- Mobile-ready signup forms
- Industry-Leading Deliverability
- Easy importing
3) Campaign Monitor
Email marketers tend to keep on looking for cool email marketing ideas and Campaign Monitor has the same. With a user base of over 2 million, it helps you send emails customers can’t ignore. The tool brings easy-to-use, professional-grade email marketing and automation for today’s fast-growing businesses.
What it has?
- Free/Basic/Unlimited plan
- Hundreds of templates
- Drag-and-drop email builder
- Personalized features
4) Mad Mimi
To rock the web, this is a tool that you simply can’t ignore while putting in your emailing strategies to execution. Mad Mimi helps you deliver your marketing messages into your customers’ inboxes in a cultured way. Talking of its paid plans, the tool is truly competitively priced, delivering one of the cheapest offerings out there. Create, send, share and track email newsletters online in the most convenient way using Mad Mimi.
What it has?
- Free/Paid plans
- Easy integration with social networks
- Tracks engagement
- Solid autoresponder functionality
- Clean and simple analytics interface
- Split Testing
5) StreamSend
With StreamSend you can mold your email marketing campaign to suit the requirements of your customers. It helps you practice simpler, yet effective email marketing procedure. For larger lists or high-volume sending needs, the tool brings powerful operations. You can also send videos in email or do social sharing.
What it has?
- Free 30 days trial/Paid plans
- Mobile friendly templates
- Offers a private IP address to the user
- Easy to use list upload tools
- Smart message delivery
- Sends video in email
6) Benchmark Mail
Benchmark has a clean and intuitive interface and it helps new users to get acquainted conveniently with the email marketing services. You can simply create emails by dragging and dropping feature blocks and images into place and photo editing feature allows you to edit/enhance the images used.
What it has?
- Free/Paid plans
- Drag & Drop editor
- Industry-based templates to choose from
- Photo editing feature
- Brings email preview
- Customized color & Code Editor
- Tracks email campaigning efficacy
7) EngageBay
EngageBay is a low-cost, integrated sales and marketing software platform that includes functionality for email marketing/marketing automation, social media engagement, building landing pages, organizing contacts, and tracking sales opportunities.
What it has?
- Free trial forever/Paid plans
- Email Template Builder
- Email Broadcast
- Landing Page Builder
- Marketing Automation
- Web Popups
- Segmentation
- Email list building
8) GetResponse
GetResponse has a set of email marketing features calculated to help you grow, spread your target customers and succeed in email marketing. You can easily create and send professionally designed responsive emails and its comprehensive analytics and reporting options are worth a particular mention.
What it has?
- Paid Plans
- GetResponse webinars
- Has send time optimization
- Excellent deliverability
- A varied range of templates
- Split testing
- In-depth reporting
- Social sharing tools
- Autoresponder functionality
9) Constant Contact
Whether you are new to email marketing or an expert, this tool empowers you to see results enjoying its powerful and easy to use features. Bringing one of the best services to get your email campaigns to your subscribers, Constant Contract is especially useful for small business owners. It also has an exclusive feature of ‘Personal coaching’ to make you learn the best email marketing practices.
What it has?
- Free 60-day trial/Paid plans
- Personalized messages
- Regular contact list management
- Has event management feature
- A wide variety of templates to choose from
10) GraphicMail/SharpSpring Mail
After getting acquired by SMTP, Inc. in 2014 GraphicMail is now SharpSpring Mail. With the integration of email marketing and social networking, it helps you create professional marketing campaigns. It has the right features fused to bridge the gap between the email marketing and marketing automation and help you send hyper-personalized emails.
What it has?
- Free trial/Paid plans
- Superior email deliverability
- Advanced reporting
- Responsive templates
- Drag and drop
- Anti-spam protection
- Workflow and tasks segmentation
Wrap up
While running a noticeable business, email works as one of the most effective ways to let individuals know about your product or service. For that, it really can’t get ignored and the above-mentioned email marketing tools are all set to help you bring the effective results.
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